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  • WHO IS B2C?

    B2C, an abbreviation for Born 2 Conquer, stands as a prominent music ensemble comprised of three members showcasing diverse musical styles such as Zouk, Ragga, Reggae, and Afro Beat. The group's inception dates back to 2015, with its trio consisting of Julio, Bobby Lash, and Mr. Lee, each contributing distinctive vocal talents to their collective repertoire.

    MEET THE ARTISTS

    Ssali Peterson, known as Julio, born on April 20, 1992, adeptly maneuvers between Ragga and Reggae genres, drawing inspiration from various musical influences. Delivad Julio, also recognized as Kasagga Julius, born on February 6, 1992, boasts versatility in RnB, Zouk, Ragga, and Reggae, drawing creative inspiration from his upbringing in church music. Richard Mugisha, known as Mr. Lee, born on January 24, 1992, demonstrates prowess across R&B, Zouk, and Reggae, similarly influenced by his exposure to church music during his formative years.

    CAREER AND MILESTONES

    Their musical journey commenced during their high school years in 2009, marked by the creation of demos and performances within their school community, eventually culminating in the establishment of the B2C Entertainment band. The pivotal year of 2013 saw the release of their debut single, "Omutima Guluma," marking the nascent stages of their musical odyssey.

    A watershed moment arrived in 2013 with the release of "Wansensera," a single that garnered significant attention and led to their signing with Andy Events, a pivotal manager who catalyzed their ascent within the industry. The milestone continued with the release of their inaugural album, "Born To Conquer," in 2017, featuring acclaimed tracks such as "Wansensera," "Nyongera," and the collaboration "Njabala" with Spice Diana, solidifying their status atop the music charts.

    Collaborative endeavors further enriched their musical portfolio, notably the collaboration with singer Rema Namakula on "Gutujja," hailed by many Ugandans as a standout track of the year.

    TRANSITION AND A NEW CHAPTER

    In 2018, following a successful concert in September, B2C announced their departure from their longtime manager, Andy Events, citing a need for undivided attention and commitment. The decision stemmed from perceived discrepancies in compensation for their artistic endeavors, notably highlighted after a lucrative concert yielded inadequate financial returns.

    Under Andy Events' management tenure spanning three years, B2C produced an array of music videos and secured notable accolades such as the Hipipo Awards, expanding their recognition beyond Ugandan borders through extensive radio play.
  • https://www.youtube.com/@theb2c
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